Email auto responders will automatically send a customized auto response (that you compose) to any visitor whom emails the address configured with one. More specifically, automated responses are sometimes used to send additional information about your service or product by having a visitor email something like In most other cases, they are used to send a 'courtesy reply' to anyone whom sends a query to your companies main email address. When visitors email this address, they recieve a response such as:

Thanks for contacting our company! Someone will be returning a response to your question soon. If you require immediate assistance, please call 011 12345567. Thanks!), and so forth.
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